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https://www.samsontraining.ie

Marketing Mastery for Non-Marketing Professionals

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                                                  Marketing Mastery for Non-Marketing Professionals Course Outline

 

Background: This course is tailored for professionals from various departments who seek a comprehensive understanding of marketing principles and strategies. It focuses on providing non-marketing professionals with the knowledge and skills to contribute effectively to marketing initiatives within their organizations.

Day 1: Foundations of Marketing

  • Introduction to Marketing
    • Definition and Role in Business
    • Core Concepts and Principles
  • Understanding Your Audience
    • Customer Segmentation
    • Buyer Personas
  • Product and Branding Strategies
    • Developing a Unique Value Proposition
    • Brand Positioning

Day 2: Digital Marketing Essentials

  • Digital Marketing Landscape
    • Overview of Online Channels
    • Social Media, Email, Content Marketing
  • Search Engine Optimization (SEO)
    • Basics and Best Practices
    • Improving Online Visibility
  • Paid Advertising
    • Google Ads, Social Media Advertising
    • Budgeting and Campaign Management
  • Measuring Digital Marketing Success
    • Key Metrics and Analytics Tools
    • Interpreting Data for Decision-Making

Day 3: Creating and Executing Marketing Plans

  • Developing a Marketing Plan
    • Setting Goals and Objectives
    • Budgeting and Resource Allocation
  • Content Creation and Storytelling
    • Crafting Compelling Messages
    • Visual and Written Content Strategies
  • Building and Nurturing Customer Relationships
    • Customer Retention Strategies
    • Loyalty Programs
  • Case Studies and Interactive Exercises

Outcome: Participants will acquire a solid foundation in marketing, digital marketing essentials, and the ability to develop and execute marketing plans. The course aims to empower non-marketing professionals to contribute meaningfully to their organization’s marketing efforts.

Structure: Online

Duration: 3 Days

Upcoming Schedules:

February 14,15,16
  • Duaration of the Course
  • Participants
  • Certification
  • Google My Business Reviews
  • Enquire Now
ST
Sarah Thomas
Training was well prepared and well presented. The course added value to my day to day. Thank you Samson Training and Kean specifically. I enjoyed your "funny but not funny" jokes :)
BR
Bonnie Reidy
Excellent cCourse and well presented
BO
Bonnie O'Connor
Even through a pandemic , samsung training met all our needs and requirements to get us over the finish line and qualify to first aid responders. A very interesting course that covered everything. would highly recommend
EF
Elzbieta Filipowicz
I would like to say I found the course very interesting and really enjoyable. I want to commend Cheryl on how she presented the course. She went into great detail and I left the course very happy and I learned a lot.
CK
Ciara Kenny
Excellent course and great communication throughout from team.
CM
Conor McElvaney
Even through the Pandemic Chris and the team succeeded in delivering our manual handling instructors course - delighted !
SC
Sarah Cummins
Positive: Quality
BH
British Health
Modern, thorough and very well organised approach to training and certification. 5 Star service - thanks to Chris and his team
DP
David Powell
Outstanding Training Company