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Strategic Sales Techniques for Non-Sales Professionals

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Strategic Sales Techniques for Non-Sales Professionals


Course Background:

This course is designed to equip non-sales professionals with fundamental strategic sales techniques to enhance their ability to influence, negotiate, and contribute to organizational growth. Participants will gain insights into the key principles of sales without needing a formal sales background. The course focuses on practical skills and strategies that can be immediately applied in various professional settings.

Course Outline:

Module 1: Introduction to Sales

Module 2: Building a Sales Mindset

  • Developing a positive attitude towards sales
  • Aligning personal goals with organizational objectives
  • Recognizing the value of sales in every role

Module 3: Effective Communication Skills

  • Importance of clear and concise communication
  • Active listening techniques
  • Building trust and rapport

Module 4: Identifying and Understanding Customer Needs

  • Techniques for Effective Needs Analysis
  • Unique selling points USP
  • Creating value propositions

Module 5: Strategic Negotiation Skills

  • Basics of Negotiation
  • Win-Win negotiation strategies
  • Handling objections and challenges

Module 6: Closing Deals and Follow-Up

  • Closing Techniques for Non-Sales Professionals
  • Importance of Post-Sale Follow-Up

Course Outcome:

  1. Understand the basics of the sales process and its relevance to their roles.
  2. Develop a positive sales mindset and align personal goals with organizational objectives.
  3. Improve communication skills to effectively convey ideas and understand customer needs.
  4. Identify and analyze customer needs to create compelling value propositions.
  5. Apply strategic negotiation skills to achieve win-win outcomes.
  6. Confidently close deals and understand the importance of post-sale follow-up.

Duration of the Course: 1 day

Structure: Online or Onsite/ At the Client’s Premises

Upcoming Schedules:

July 26th
August 14th
September 10th
  • Duaration of the Course
  • Participants
  • Certification
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Sarah Thomas
Training was well prepared and well presented. The course added value to my day to day. Thank you Samson Training and Kean specifically. I enjoyed your "funny but not funny" jokes :)
Bonnie Reidy
Excellent cCourse and well presented
Bonnie O'Connor
Even through a pandemic , samsung training met all our needs and requirements to get us over the finish line and qualify to first aid responders. A very interesting course that covered everything. would highly recommend
Elzbieta Filipowicz
I would like to say I found the course very interesting and really enjoyable. I want to commend Cheryl on how she presented the course. She went into great detail and I left the course very happy and I learned a lot.
Ciara Kenny
Excellent course and great communication throughout from team.
Conor McElvaney
Even through the Pandemic Chris and the team succeeded in delivering our manual handling instructors course - delighted !
Sarah Cummins
Positive: Quality
British Health
Modern, thorough and very well organised approach to training and certification. 5 Star service - thanks to Chris and his team
David Powell
Outstanding Training Company